Brand Activation is a marketing discipline, and is a relatively new term in the industry. Brand Activation is the art of driving consumer action through brand interaction and experiences. In simple terms, the key aim of these sorts of campaigns is to get consumers to act. It’s about bringing brands to life via experiences and forming long-term emotional connections.
Brand Activation campaigns take many forms and may involve some, or all of the following:
• Consumer promotions
• Experiential Marketing
• Digital campaigns
• Shopper Marketing
• Sampling campaigns
"Creativity is piercing the mundane to find the marvelous"